About Reser ve
Reserve Is Just The Foundation
The ultimate vision is to consolidate all these assets—real estate, private transportation, VIP investment opportunities, and financial market education—under one roof. A primary investment hub for wealthy and appreciative investors who understand that true wealth comes from diversification across tangible assets and strategic market positioning.
Nicole continues to teach forex and financial markets investing because those skills remain fundamental to building sustainable wealth. While others abandoned trading education or treated it as a passing phase, she recognized it as permanent infrastructure. Reserve will serve as the central access point where sophisticated investors can navigate property acquisitions, franchise opportunities, luxury transportation, and market education through a single, trusted source.
The goal isn't to build another aspirational brand—it's to create actual access to opportunities most people don't know exist, all curated under one strategic platform.
What Reserve Delivers
Reserve serves as the intersection of everything Nicole has built: trading knowledge, sales infrastructure, real estate expertise, franchise insights, and curated local intelligence. It's designed for people who are serious about upgrading their circumstances and understand that real growth requires both strategy and execution.
Meet the Founder
Nicole Heart Fajardo
Nicole built Reserve on a simple principle: people don't need more motivation—they need actual infrastructure for wealth, access, and execution.
The Journey
At 18, while most people were figuring out university majors, Nicole was learning how financial markets actually worked. She dove into cryptocurrencies, forex trading, and investment strategies under direct mentorship—acquiring skills that most people don't develop until years into their careers, if ever.
Her entry into network marketing came next, where she introduced entrepreneurs and ambitious individuals to location-independent income strategies. She built substantial organizations, mastering the early sales and leadership skills that would become the foundation of everything that followed. More importantly, she developed something rarer than sales technique: the ability to understand what people actually need versus what they think they want.
During this phase, Nicole discovered her true skill set. While marketing the business and lifestyle online, she built a community that continues to grow today. But the real transformation came from the conversations—meeting hundreds of diverse people with different stories, challenges, and aspirations. She fell in love with providing solutions that genuinely upgraded lives, not just sold products.
"I found purpose in guiding others and learning their stories," she explains. "Everyone has a vision for their life. Most just don't have the roadmap or the right rooms to make it happen."
Building Income streams
Nicole expanded into ecommerce, digital marketing, and web design—always testing, always learning. But she never abandoned investing. That skill became permanent infrastructure, generating returns while she built other ventures.
Then came the realization: she wanted to sell luxury. Not accessories or experiences, but actual assets—things people genuinely need and want. Real estate became the obvious answer.
While building her real estate practice, Nicole connected with a CEO in franchising. The partnership evolved into multiple projects through Xfranchise Group, where she now works in sales, identifies premium brands for expansion, matches them with ideal locations based on her clientele insights, and connects the right entrepreneurs with franchise opportunities that align with their capital and vision.
The Vision For Reserve
Reserve represents everything Nicole has learned across financial markets, sales, community building, real estate, and luxury brand development. It's the platform she wished existed when she was navigating these spaces herself—minus the fluff, plus the actual strategy.
The content isn't theoretical. It's built from rooms she's been in, deals she's structured, mistakes she's made, and patterns she's identified across hundreds of client conversations and business transactions.